L.A. Care Launches New Marketing Campaign to Reinvigorate its Brand

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Wednesday, June 28, 2017

Los Angeles — On the heels of its 20th anniversary, L.A. Care Health Plan has launched a three-year corporate brand campaign to reintroduce the health plan to its members, stakeholders and the general public. 

Since its founding two decades ago, L.A. Care has evolved significantly and grown to become the nation’s largest publicly-operated health plan. This growth, coupled with countless other key developments, has created the opportunity to reacquaint audiences with the organization’s mission, values and accomplishments.

L.A. Care Launches New Marketing Campaign to Reinvigorate its Brand

The multi-platform marketing campaign also introduces the “Elevating Healthcare in the City of Angels” tagline to reflect the organization’s long standing commitment to ensuring access to quality health care for more residents of Los Angeles County. The campaign will include billboards, transit shelter ads, bus wraps, radio and TV spots, as well as digital media. 


About L.A. Care Health Plan

L.A. Care Health Plan is a public entity and community-accountable health plan serving residents of Los Angeles County through a variety of health coverage programs including L.A. Care Covered™,  Medi-CalL.A. Care Cal MediConnect Plan and PASC-SEIU Homecare Workers Health Care Plan. L.A. Care is a leader in developing new programs through innovative partnerships designed to provide health coverage to vulnerable populations and to support the safety net. With more than 2 million members, L.A. Care is the nation’s largest publicly operated health plan.