Nation’s largest publicly operated health plan recognized for advertising excellence
LOS ANGELES — L.A. Care Health Plan, the nation’s largest publicly operated health plan, is the proud recipient of awards from the Healthcare Marketing Report and Healthcare Public Relations and Marketing Association (HPRMA) for its advertising and outreach efforts of L.A. Care Covered™. L.A. Care Covered is the plan’s Covered California Qualified Health Plan.
For 31 years, the Healthcare Marketing Report has conducted its Healthcare Advertising awards. This year, with nearly 4,000 entries received, it has become the largest healthcare advertising awards competition and one of the ten largest of all advertising awards.
Founded in 1958, HPRMA is the leading organization for healthcare marketing, communications, PR and business development professionals in Southern California. Its Golden Advocate awards set the standard for communications, from advertising and branding, to writing and design. Winning a Golden Advocate is a testament to creativity and superior achievement in the field.
L.A. Care received both sets of awards for its work in logo and collateral development, television, print and radio advertising, special events and campaign management, with a multicultural emphasis.
As a new product, L.A. Care Covered is in keeping with the organization’s strong support of both national health care reform and Medi-Cal expansion. It provides yet another vehicle to ensure that low-income individuals and families have access to high quality health care.
“L.A. Care firmly believes that our participation in Covered California is a perfect complement to the services we already provide to more than 1.4 million members,” said Howard A. Kahn, Chief Executive Officer of L.A. Care Health Plan. “It is an honor to be recognized for work that we are privileged to do, on behalf of those who so desperately deserve health care coverage, many for the first time.”
During the open enrollment period of October-March, L.A. Care’s brand launch of L.A. Care Covered included targeted advertising in transit centers, grocery stores, provider offices, clinics, and through various media channels, including radio stations, Facebook, Twitter and YouTube.
In addition to advertising, L.A. Care was active, hosting and participating in events across the county at grocery stores, shopping plazas, nail and hair salons, churches, libraries and schools, and more.
To view the award-winning collateral and for more information, visit www.lacarecovered.org/about-la-care/advertising-campaign.